About Me: The Story Seller


I view everything in life as a picture, article or TV segment. I’m obsessed with telling and sharing stories to inspire others and change people’s lives. I can’t help it– I’m a publicist!

Make that… award-winning publicist! My campaign for Tetley Tea won 1st Place at the 2018 NJ Ad Club Jersey Awards for PR: Best Media Feature and PR: Best of Public Relations for the company I worked with. I booked a live tea tasting on the Today Show outside Windsor Castle the day before the Royal Wedding. It was a highlight of my career. That’s a glimpse into my professional life, but here’s more.

The short, personal version:

I’m Joelle: a (re)married mom of two from New Jersey who works from home as a lifestyle publicist, rescues dogs, wrote a book about getting divorced in my 20s, is allergic to most food, obsesses over non-diaper looking bags, enjoys soap operas, and aims to inspire and empower others to chase their dreams…all while documenting my own in writing and photos. I love interviewing and promoting inspirational people with stories that can help enhance people’s lives.

The longer, professional version: 

Joelle Speranza is a lifestyle publicist, writer, and author, with a passion for empowering girls of all ages and life stages. Her children’s book, Princess Genevieve: The Hero with Girl Power, is coming in 2020. Her first book, Trash the Dress: Stories of Celebrating Divorce in your 20s, has been featured in Huffington Post, Glamour UK, Yahoo! Health, Cosmo Middle East, SheKnows, International Business Times, The Globe and Mail, and more. It was inspired by her life and features interviews with 70 divorced young women worldwide. Today,  Joelle is married to Frank and cherishes being mommy to their daughter, Genevieve, and son, Luca. She enjoys working from their little red cottage in New Jersey. Genevieve and Luca always knock on the door of Joelle’s office asking for hugs and she gives in every time. Gracey and Lulu, the family’s two rescued shelter dogs, complete the #speranzasquad. Joelle first began writing stories on a typewriter when she was a child. A goal-getter, Joelle has been self-publishing and producing since college, when she launched her own music ‘zine-turned-website and Internet TV show before it was cool for everyone to have one. She views everything in life as a potential article, photo, or TV segment is always thinking of a way to create and spread positivity.

Get a more in-depth story about me and my life in this blog post.

It’s faux leather. Save the animals.

Just living one of my dreams and cuddling a piglet!