Hi! I’m Joelle: A publicist, lifestyle/ personal development writer, and author with 20+ years experience in media.
I’ve been published on Oprah Daily, Insider, HuffPost, She’s Got Issues, Business Insider, LittleThings and more.
My mission is to empower girls of all ages and life stages. I publish Lonely Moms Club on Substack as my personal blog.
I write action-packed, plot-twisting romance novels. (I’m working on my second right now!)
I hope to inspire others to live life to its fullest and chase their dreams through my writing projects.
You can also find me reading romance novels, watching K-dramas, listening to BTS and K-Pop, and raising kids and dogs!
Follow me for joy, community, and a spark of inspiration in your daily grind.
We’ve all fantasized about dating our favorite boy band member and for one young divorced woman, that teenage dream comes true—but is falling in love with the “bad boy” whose posters lined her bedroom walls and now needs her to redeem his reputation worth the consequences?
Cailin McCall spent her teenage years chasing boy bands, particularly 5 Leo Hearts. After she finds herself divorced, and recently fired from her unfulfilling job at age 29, Cailin vows to stop settling and start living life to its fullest. When her friend offers her a job working as a music publicist, Cailin figures she has nothing left to lose…except she ends up risking her credibility, vows to herself, and her heart.
Jax Slater has been dubbed the “bad boy” of 5 Leo Hearts, a boy band worshiped by millions of fans worldwide. He garnered a reputation for his womanizing ways until he settled into a relationship with a female pop star. When she broke his heart, he retreated from the public eye for a decade until now: the release of his solo album and tour. He’s determined to break out of all stereotypes, show he’s a true artist who can write hit songs and play guitar, and find lasting love with a normal girl… except the one he wants is his new publicist and she’s off-limits.
The Comeback Tour is the romance novel for boy band / K-Pop fans! Here's why readers want to see The Comeback Tour made into a movie!
My fiction and non-fiction books empower you to live your best life.
My coloring books for children and adults provide an outlet for you to unplug and get creative and share empowering life lessons.
I know how to get attention—and keep it.
A storyteller at heart, I specialize in creating and promoting compelling angles and as a publicist have gained national coverage for my clients including Good Morning America, The Today Show, TIME, Tamron Hall, New York Post, Life & Style, In Touch, Forbes, The New York Times, MSNBC, Real Simple, Wall Street Journal, MTV, Fortune, Glamour, Fast Company, Marie Claire, Reader’s Digest, Insider, HuffPost, and more.
I’ve been self-publishing since college, when I started a music ‘zine turned blog/ online site and then Web TV show (This was before they were cool. Am I dating myself here?) Our all-female staff brought audiences “What’s Hot & What’s Important.” I’ve interviewed national acts including 30 Seconds to Mars, Butch Walker, David Garrett, Hanson, The Used, Good Charlotte, Silverchair, and 311. I’ve conducted backstage investigations on the treatment of circus animals, produced web series Going Vegan and The Road to SXSW, and gotten up close and personal with endangered tigers.
Prior to becoming a book publicist (specializing in non-fiction and memoirs), I secured celebrity judges for The Independent Music Awards, was a casting associate for Animal Planet’s It’s Me or the Dog, worked in corporate healthcare PR, and even represented popular consumer brands.
I love writing books that empower and inspire people. My memoir/ self-help book, Trash the Dress: Stories of Celebrating Divorce in your 20s, has been featured on International Business Times, The Sydney Morning Herald, Maclean’s, Glamour, Cosmo Middle East, The Globe and Mail and Dr. Oz’s YouBeauty.com. Lately, I have been writing children’s books for–and inspired by–my kids. I found my passion in writing romance novels. The Comeback Tour is the first novel in my Trash the Dress divorce fiction series and pays tribute to 90s boy bands we love through hidden references. Get my books.
I’m a full-time publicist and side-hustle as a journalist and copywriter to help others chase their dreams. Learn more about my services and how we can work together!
I write because:
-I want to inspire others.
-I love sharing and telling stories.
-I want to spread positivity.
-I have a passion for creating.
-I want you to know that no matter how hard things may seem right now, there are rainbows ahead.
Read more on my blog
- Lonely Moms Club #17
- Lonely Moms Club #16 – My Comeback
- Lonely Moms Club #15- Books to help you live your best life in 2026 and more
- Lonely Moms Club #14 My 2025 K-Drama Watchlist, Songs of the Year, and Heading into 2026 with Career Experts and Non-Toxic Health Products I love
- Lonely Moms Club #13
- Lonely Moms Club #12- My 6/7 Parenting Tip, My Kevin Jonas Challenge, and a Call for Help
- Lonely Moms Club # 11 – The Straight-Edge and Sober Mom Edition. Happy Edge Day.
- Lonely Moms Club #10
- Lonely Moms Club #9
- Lonely Moms Club #8
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Are you an expert seeking media opportunities? Subscribe to get my email newsletter. This is where I post calls for expert sources for stories and I am writing and links to published stories. I cover parenting, pets, health and wellness and women’s interest topics. Always love to connect with therapists, coaches, female business owners, animal wellness experts, and others with amazing stories to share!
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Read articles I've written.
I turned this manuscript.... into this book! You can chase your dreams too!
